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The Elseve Color-Vive Color Protection Care Shampoo by L'Oréal Paris (290 ml) nourishes and protects colored hair with a peony extract and UV filter formula. It revives shine and preserves color intensity for up to 10 weeks, while shielding hair from external aggressions. The Elseve Color-Vive Color Protection Care Shampoo by L'Oréal Paris, in a 290 ml size, is specially formulated for colored or highlighted hair. Enriched with peony extract and a UV filter, it effectively nourishes hair fibers while providing lasting color protection. This care keeps hair vibrant and radiant, preventing dullness for up to 10 weeks*. This care shampoo also acts as a protective shield against daily external aggressions. The Elseve Color-Vive Color Protection Care Shampoo (290 ml) helps maintain the vividness and intensity of colored pigments, limiting fading caused by sun, pollution, or frequent washing. Regular use ensures longer-lasting color and visibly softer, nourished hair. By choosing the Elseve Color-Vive Color Protection Care Shampoo by L'Oréal Paris in 290 ml, you opt for expert care that extends your hair color's glow while respecting hair health. This shampoo combines care and protection to reveal intense, luminous, and protected color wash after wash.