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Excellence Cool Crème - 5.11 Light Ash Brown from L'Oréal Paris is a permanent hair color that provides up to 100% white hair coverage. Enriched with pro-keratin, this anti-orange formula ensures a rich, cool-toned color while protecting your hair before, during, and after application. Excellence Cool Crème - 5.11 Light Ash Brown from L'Oréal Paris is the perfect solution for permanent hair color with total white hair coverage. With its innovative violet technology, this hair cream ensures a sophisticated result without unwanted orange tones. The formula offers up to 100% white hair coverage, providing a rich and long-lasting color. The Excellence Cool Crème from L'Oréal Paris is designed to protect your hair before, during, and after coloring. Enriched with pro-keratin, it strengthens the hair fiber and prevents damage. The included violet shampoo, with a gentle pH, gently cleanses the scalp while neutralizing yellow tones, revealing a fresh and radiant color. The anti-warm-reflects hair mask completes the treatment by offering additional nourishment and maintaining the desired cool color. For optimal results, Excellence Cool Crème - 5.11 Light Ash Brown from L'Oréal Paris is easy to apply and provides an anti-orange effect while keeping your hair nourished and protected. This product not only ensures perfect white hair coverage but also provides a durable and stylish color. Use the hair mask regularly to extend the color's brilliance and keep your hair soft and luminous.